
T2
TLDR
Drafting a hypereel script for internal refresh use
Internal hype reel — excited for T2
Tools
docs, vimeo, canva, claude (for summarising brand refresh)
Skills
copywriting, scripting
Problem
Hype reel for internal company brand refresh
Script slice
(Title Card: "Urban Rhythm of Melbourne")
(Visuals: Creative laneways and artistic scenes, less traditional Melbourne imagery)
We're the hidden gem at the end of the laneway, the bar behind the bookcase. We're that
passionate expert spinning stories of flavour. We're taking that experience home with every cup.