AGL
AGL C&I site was overdue for an uplift.
This escalated rapidly to deployment of a new site, it landed somewhere in the middle.
TLDR
A content restructuring project for AGL's Commercial & Industrial website that organized complex offerings into user friendly architecture — improving navigation and accessibility for large business customers.
Tools
figma/figjam, confluence, AEM (adobe experience manager), MS Office, Notion
Skills
content design, ux-writing, content strategy, copywriting, information architecture, editing
Problem
The C&I (Commercial & Industrial) or Large Business section of the AGL site hadn’t been updated in a number of years. A myriad of stakeholders with complex and varied interests needed improvements to the existing site to make it more useful for clients and to remain competitive.AGL had new technologies, offerings and information for these large customers in many cases without a web presence.
Process
The shifting goal posts of this project made it challenging but the process remained.First a content and visual audit of the site was conducted. Many of the results from this audit created immediate improvement to the copy and UX of the existing site eg. Heading structure, placement and buried value adds.CTAs were optimised to be focused on what audience wanted to do and what was relevant and useful in the context of each page. I mapped these CTAs across the levels of the site and developed 3 main areas of Supply, Solutions and Support with a optional Sustainability dependend on approaches to what was percieved as “greenwashing” A series of stakeholder interviews were conducted and information about new offerings etc was compiled..
Solution
Taking a modular approach to setting out what the site would be, allowed the team to progress quite rapidly when it came to assembling the site. The IA was giving everyone a lot of trouble, using the principles of content modelling I worked with the team and mapped the many UX points under the areas of Supply, Sustainability, Solutions and Support (Initially these were as in the left diagram), these headings came to make sense of the varied offerings, technologies and products. Matching them with compatible solutions to user needs.Using these concepts we were able to keep the site mostly within 3 levels, only going to the 4th for very specific product offerings and education.
Outcome
AGL enterprise now has deeply thought out page and information architecture — working hard to make sense of a very complex array of offerings.
The Energy "Supply", Energy "Solutions", Sustainability and "Support" & Billing was my information architecture mindful copy work.